Online Jewellery stores in India offer the best savings on Gold and Diamond purchase. Wastage and making charges in online sites like CaratLane and Bluestone are comparatively lower than popular retailers GRT, Kalyan or Khazana. Besides “Try at home” option presents an opportunity to wear it upfront and decide without the obligation to buy. Gold purity in ornaments is backed by BIS Hallmark and KDM, but it is often the Gold jewelry store that consumers put the trust on. Buying Jewellery online is perhaps the last thing Indian consumers would have imagined a decade back.

Online Jewelry has been pumping crores of rupees to gain trust. Besides their effort, they are able to sell only low-value jewelry online. Diamonds rings, earrings, lightweight necklaces, studs, bracelets, nose pins and pendants. Gemstones and lucky stones are the most sold items in the online market which are also the fast-growing segment. However, wedding collections which are the largest market in India are virtually absent in any portal. We have listed here the best online jewelry stores in India for the latest designs and more savings READ THIS LIST ONE BY ONE FROM NUMBER 10

CaratLane collections are very enticing. From Men’s jewelry items like cufflinks, chains and bracelets to diamond bangles priced at 8 lakh rupees and upwards, the jewelry website sells thousands of items. CaratLane sells both 18 carats (Kt) and 22-carat articles. The purest 24Kt gold coins are also available online. Earrings designs are excellent targeting the modern working women and girls. Diamonds and gemstones are always on offer with discounts up to 25%. The ship fast option promises the speed delivery applicable for certain eligible items only. Sensing competition from online jewelry stores, the best and popular retailers like GRT also offer limited items for sale online in their portal GRT jewels.

Bluestone backed by investors like Ratan Tata is founded by Gaurav Singh Kushwaha who earlier launched Chakpak entertainment. Thousands of designs are on display in the portal which also features kid’s jewelry collections. Bluestone has tied up with some of the leading jewelry designers from India and around the world. Next day delivery is available for select items on select locations. The plain gold jewelry in Bluestone offers the least making and wastage charges which convert into the best value for money. Platinum is mostly restricted to only rings with options of various gemstones including diamonds.

Gitanjali group’s Jewelsouk branded jewelry. Gold ornaments which have been only sold through exclusive Gitanjali stores are now on sale in Jewelsouk website. Brands like Nakshatra, Gili, Asmi, Cygnus, and Sangini are trusted by millions of Indians and Jewelsouk capitalizes on the edge. Compared to other e-commerce sites, Jewelsouk charges a little premium attributed to the brand equity. Zamora Diamonds has more varieties in diamond jewelry than any other online jewelry store in India. The site also features extensive collections of ornaments studded with ruby, sapphire, pearl, and emerald. Zamora has ready to ship items on sale which reaches in a day or two depending upon the delivery location.

Titan Company portal features brands like Tanishq and Mia. Titan categorizes ornaments for special occasions wedding anniversaries, birthdays and even Raksha Bandhan. Gold24 is the largest online jewelry store in India selling more than 50 brands including international branded jewelry like Versace, Korloff, Nina Ricci, Cacharel, Guy Laroche, Bibigi and Kenzo. The 30-day money back guarantee the is unique which offers a chance to return in case customers don’t like the ornament. With more than 200000 ornaments in the inventory and display, the choice is unlimited in a wide price range. Purity wise ranging items from 14 Kt to 24 Kt are on sale.

Lalitha Jewellery which revolutionized the Jewelry retail industry in India with the lowest ever wastage and making charges has an online presence too. The Polki collection with 0 to 6% wastage is the least for any type of gold ornament conceivable. TBZ (Tribhovandas Bhimji Zaveri) has featured some of the best models in their portal, but they are for exhibition purpose only and if customers find any model attractive they can buy from their retail stores by mentioning the product code. The Blue Nile is best for buying diamond wedding rings and engagement rings. GIA certified loose Diamonds can fast-growing from sites like Surat Diamond, Lumera and Ritani.

C. Krishniah Chetty & Sons, the oldest and best gold shop in Bangalore has an online presence with limited but elegant models of necklaces, drops, and earrings. Popular retailers like Kalyan, Khazana, Malabar gold and Joyalukkas have portals of their own which they use to exhibit their new models and attract customers. With steady growth and many companies on the verge of breakeven, we’ll see more retailers join the online space very soon. Here are the Top 10 Best online Jewellery Stores which can save you a lot of money of making charges and wastage.


CaratLane is based out of Chennai which is the Gold Jewellery retail capital of India. Founded by Srinivasa Gopalan in partnership with Mithun Sacheti, Titan Company is the majority stakeholder with 62% stake which it bought in July 2016. It has designs by leading jewelry designers. Carat lane has tied up with thousands of suppliers around the country. The designs are displayed on the website and once the order is placed the item is made and delivered on time. Featured Designers & Brands Ornati, Rhapsody, Reverie by Farah Khan Bejeweled Valentines Special Collections Sway After 8 Collection ‘O’ Diorama Saibaba Coins Wastage and Making Charges Gold – Making Charges 10 – 25%, Wastage 0% Platinum– Making Charges20 – 30% Website:

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BlueStone is backed by Ratan Tata and Snapdeal. BlueStone portal had difficulty in building trust and attract customers to buy jewelry online. Even after 5 years in operation, the average merchandise value per customer is still far below than physical retail stores. The 30-day money back guarantee has also not changed things in a big way. Featured Designers & Brands Ziba by Vinita Micheal Collections Solitaires Necklaces, Bangles, Bracelets Wedding & Engagement rings Branded Jewellery &Luxury Swiss Watches Kids Jewellery Men’s Jewellery Wastage and Making Charges Gold – Making Charges 5-10%, Wastage 0% Platinum– Making Charges 20 – 40% Website:

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Kalyan is the fast-growing jewelry retail chain in India. Aggressive promotions and celebrity endorsement have helped Kalyan to open a branch in every major city in South India. Kalyan insists on fixed price without any room for negotiations and clear split-up of price mentioned for every item sold in the store. Kalyan also believes in the branding of items each catering to a specific group, occasion, and style. As of 2016, it has 10 brands. Collections Brands – MUDHRA, Tejasvi, Antara, Glo, Sankalp, Rang, Anokhi, Hera, Eterna Gold – Solitaires, Necklaces, Bangles, Bracelets, Wedding & Engagement rings Gemstones and Diamonds Antiques & Silver articles Locations Bangalore, Coimbatore, Chennai, Rajkot, Surat, Vadodra, Ahmedabad, Mumbai, Pune, Jaipur, Jodhpur, Udaipur, Gurgaon, New Delhi, Cochin, Kolkata, Hyderabad

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G.R.Thangamaligai Jewellers was founded by G.Rajendran in 1964 with its first store in T.Nagar, Chennai. GRT has a strong customer base built over the last 50 years. Many customers find the brand attractive owing to its designs, customer care and purity of the yellow metal. Besides Chennai, GRT has expanded to other cities in recent years like Tirupati and Hyderabad. Though the wastage charges are pretty high, customers consider GRT as the first choice to buy jewelry.

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Surat Diamond Jewellery is a listed company. One of the oldest and most experienced business houses in Diamond Jewellery, they sell ornaments studded with diamond and other precious gemstones. Customers can shop rings according to their Zodiac signs. They sell only 14kt and 18kt gold jewelry. The site features gold plated fashion jewelry with a choice of over 25 stone. The price break-up is very clearly mentioned for every piece. Surat Diamond is one of the largest diamond stone jewelry manufacturers in the world. They have customers all around the world. The site features items from few hundred rupees to over 10 lakh rupees (1 million). Collections Solitaires Necklaces, Bangles, Bracelets Bridal & Engagement rings Jewelry sets Loose diamonds Website:

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Prince Jewellery is known for its great advertisements and an established store long before the arrival of Joyalukkas, Malabar gold and the likes. With three key locations in the heart of the city, their landmark store is a very big shop in panagal park, Chennai. Like many other jewel shops in T.Nagar, they offer valet parking to its customers. Their many designs and purity of the metal have earned them many loyal customers.

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Zamora diamonds is by VBJ, one of the oldest jewelry houses in India with over 100 years of experience in gold jewelry retail.T he portal focuses more on diamond jewelry. They sell both “Ready to Ship” and “Made to Order” models. The site features themed jewelry items for special occasions like Anniversaries, Vinayaga Chathurthi, Diwali and birthdays. The gold purity is between 14kt and 22kt. Diamond jewelry items worth few lakh rupees are also on for sale. Customers can search for items based on the 4C’s of diamond-like cut, carat, clarity, and color. Collections Drops & Nosepins Necklaces, Bangles, Bracelets Mangalsutras & Engagement rings Coins (Saibaba, Ganesha, Lakshmi) Men’s Jewellery Website:

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Farah Khan Ali is perhaps the leading jewelry designer in India. The online portal features a rich collection of diamond and gemstone jewelry only the ultra-rich can afford. Even the earrings cost lakh rupees. After visiting the site, you’ll never again doubt what the rich can do with all their money. The fine jewelry collection often has many diamonds and hence the high cost. The models on sale are no doubt mesmerizing and the best money can buy. The Rose Gold, Quintessential and Signature collections are noteworthy. Featured Designers & Brands Farah Khan Collections Nail rings, Brooch, Charm Necklaces, Pendants, Bracelets Wedding & Engagement rings Website:

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Jewelsouk is Gitanjali group’s online foray. It sells branded jewelry of established brands which are popular among the urban population. They certainly charge a premium for the brand. Gitanjali already has thousands of rich and famous customers. Most items are 18 gold and come with diamonds or other precious stones. The site also features extensive collections of silver jewelry and fashion jewelry. Featured Designers & Brands Nakshatra, Asmi, Sangini, Gili, Nirvana Rotary, Roberto Cavalli, Casio, Armour & Giordano watches Hoop, Kashvi, Maya, Lucera Collections Fashion jewelry Artifacts Branded Jewellery &Luxury Swiss Watches Kids &Men’s Jewellery Workwear, Duple, Zodiac & Teen’s collections Website:

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Johareez sells some of the best silver jewelry designs online. The silver collections are just awesome which are not found in any retail store in India. Copper and Brass jewelry are also sold. Kids, leather and Navratna items stand apart. Gold plated jewelry is so cheap and rich in design. The site displays their entire collection which will take many hours to just see each one of them. The user can, however, filter the kind they are looking for. However, many customers wouldn’t even know that so many varieties of jewelry designs exist. Featured Designers & Brands Johareez BridalMe Shraddha J4K(Jewelry for Kids) Collections Navratna Kids Jewellery Leather Website:

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