Jeans was not popular with Indian women till a decade back. It was considered a social stigma for women to wear Jeans. But with more women becoming economically independent and socially active both inside and outside the family, dress choices were no longer controlled by men or elders in the family.
The past decade witnessed many MNCs and domestic companies flooding the Indian market with many Jeans models for Women. But few companies stayed on top generating brand loyalty among Indian Women. Here is the list of Top 10 Women’s Jeans brands in India READ THIS LIST ONE BY ONE FROM NUMBER 10.
Since the arrival of online stores, many new brands are becoming popular among next-generation women and girls in India. Vera Moda which has showrooms in malls in Metro cities has many models listed online. Women fashion is always changing and so is their brand preference. Aggressive promotions and brand positioning have paid dividends for brands like Vera Moda while Mango has won customer loyalty purely on quality and styling.
Tommy Hilfiger, Dorothy Perkins, Gas, and American Swan are some international brands which sell many models in Tier I cities primarily because they sell only international style models which is a perfect fit for slim body type. In rural India, Lee Cooper, Bare, Lee, and Levis are popular not only they are present in every showroom even in small towns, but because they are the style for Indian women.
As the hip size increases, Jeans models become very limited except in popular names. Pricing is another factor which increases as the brand equity increases. While Bare, Lee, Jealous21 are available for less than Rs. 1000, Wrangler, Lee Cooper, and US Polo are sold less than Rs. 2000. Gas is little costlya but the fit and style components stand out. Vera Moda is styled for the diva which includes celebrities, movie stars and the ultra-rich as it is not affordable for the middle-class women.
HRX by Hrithik Roshan is extremely customized for Indian ladies and their activities. ONLY, a brand which is fast catching up comes in many colors and shades. Roadster, Kraus, People and Moda Rapida are fast catching up the online market with many color and shades. G-Star and Calvin Klein are very costly without any elements are haute couture. Even with more than 50 brands of ladies jeans sold online and still many new unknown brands flooding the market, only a few enjoy the majority of the market share.
Jaw dropping models like worn-out and torn jeans are still not welcome among many families and cultures. Regular and straight fit jeans are still the largest selling model in India irrespective of the brand. Booties (boot cuts), low rise, high rise, flared and tapered jeans are styles which fashion out after the occasional spike in demand for some seasons. Skinny fit jeans which are now a trend in India are not too comfortable to wear given the climate in most parts of the country.
Ladies are generally less concerned about brands than the fit when it comes to clothing. Compared to men’s attire, women clothing enjoys a considerable less market share in online sales. Leggings have emerged as the most preferred underpants as they are cheap and easy to wear complemented by jeggings which look exactly look like denim except in texture. But the majesty of denim clothing is still not lost with denim sales increasing year by year.
It is also known as LS&CO or just Levi’s. It is the first company which started manufacturing blue jeans in 1873 by Levi Strauss. The company’s headquarters is situated in Levi”s Plaza in San Francisco. It is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore.
Lee is a brand of denim jeans, which first produced in 1889 in Kansas and owned by VF Corporation. Currently, it is headquarters in Merriam, Kansas. The company was formed by Henry David Lee as the Lee Mercantile Company. The company states that they are an international retailer and manufacturer of casual wear and work wear and that they have more than 400 employees in the United States.
Wrangler is a manufacturer of jeans and other clothing items. It is owned by the VF Corporation, who also own Lee, The North Face, and JanSport, among others. Its headquarters is in North Carolina in the United States. Wrangler Jeans were first made by Blue Bell who employed Bernard Lichtenstein, a Polish tailor who worked closely with cowboys and to help design jeans for rodeo use.
Pepe Jeans London is a denim wear and casual wear jeans brand which was established in London. The headquarters is in Spain. The founders of Pepe jeans are Nitin, Arun and Milan Shah. It was originally a weekend roadside stall on Portobello Road Market in west London in 1973.
It was founded by Renzo Rosso in 1978. It is an Italian design Company and headquarters is in Molvena. In recent years, Diesel has expended its brand outside of traditional fashion by collaborating with well-established manufacturers to produce special edition items.
Calvin Klein Inc. Is a fashion house founded by American fashion designer Calvin Klein? The company’s headquarters are in Midtown Manhattan, New York and is currently owned by Phillips-Van Heusen. Calvin Klein established the “cK” emblem.
It is the official clothing partner Repsol Honda Moto GP team. It is owned by Grotto S.p.A and run by Grotto family out of Italy. The company was founded in early 1970 by Claudio Grotto. Gas jeans are available in many categories like the legging, Skinny, Push-up, Flare & Bootcut, Straight. Mostly it comes with five-pockets with a minimum of 95% of cotton.
Jealous 21 is India’s leading women’s wear brand from Indus-league Clothing Ltd. It has revolutionized the market of jeans for women by launching jeans that fit every type of body from India. The fit is the main thing that any women look for when they buy jeans for them. For a perfect fit, the waist and hip size should be correct. But jeans available in the market use a ratio of single hip to waist which is the major drawback. It is addressed by Jealous 21 by introducing 3 hip sizes for every waist size. They are a hottie, Hourglass and Bootilicious.
Flying machine is an Indian based brand that brings international fashion to an Indian audience. With the introduction of nano-technology, Flying machine comes up with a temperature regulation jeans that fit for both in hot and cold zones. It also has many features like Stain-free jeans, zero odor jeans, bi-stretch jeans, and best skin fit jeans ever.
Gucci is an Italian fashion and leather goods brand and part of the Gucci Group, which is owned by PPR, French Company. Gucci was established by Guccio Gucci in Florence in 1921 and headquarter is situated in Italy. Gucci is a luxury brand and has many luxury leather products viz. Handbags, Shoes, Belts, Wallets etc. apart from clothing. A heavy purse is a must when you decide to buy a Gucci Jeans.